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More Free Marketing Knowledge

The Effective Marketer

That’s why I liked when the Modern B2B Marketing blog posted a list of must-read B2B marketing ebooks. Get yours [link] 8 hours ago Good tips for corporate bloggers - "13 Tips for Creating a Top-Ranked Blog" - from @ MarketingProfs [link] 1 day ago Why #MarketingAutomation Projects Fail? Blog at WordPress.com.

Planning 100
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The Danger of Email Marketing Benchmarks « The Effective Marketer

The Effective Marketer

A good starting point is the major email service providers (ExactTarget, Silverpop, Lyris, Eloqua, ConstantContact, Emma, etc.). Get yours [link] 8 hours ago Good tips for corporate bloggers - "13 Tips for Creating a Top-Ranked Blog" - from @ MarketingProfs [link] 1 day ago Why #MarketingAutomation Projects Fail?

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4 Failing Marketing Relationships You Need to Fix ASAP

Hubspot

If you look at one of our HTML cheat sheet blog posts , you can easily learn what the most common HTML tags mean. You should set up workflows that trigger actions based on things your lead has done, like sending them more information on a topic once they’ve read three of your blog posts on it.

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Web Presence Optimization Software Review: gShift Labs

Webbiquity

gShift enables you to set up external pages to track in different categories: Press Releases, Blogs, social media accounts, videos, and shortened URLs (e.g. In the early 2000s, they developed the Hot Banana web CMS product, which was acquired by email service provider Lyris in 2006. URL links). Future Plans.

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Your Master List of Low-Hanging Marketing Fruit

Hubspot

On every blog post you publish, on every web page you create (except for landing pages), in webinars, speaking presentations, within downloadable content like ebooks, on your social media pages. Spend the extra few minutes to make that chart or graph more visually appealing or to select a truly compelling image for your blog post.

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How to Diagnose and Repair Rotten Lead Nurturing Workflows

Hubspot

Sure, some pull fresh content from blogs or other regularly updated assets, but most also don’t. Here are 33 examples of dynamic tags you can use to personalize your email sends to get you started. They were fresh and manually made-to-order. Today, marketers “set” emails. They’re pre-made, automated, and usually very effective.

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A Guide to Animated GIFs in Email

Litmus

In the internet’s early years, GIFs (and the marquee and blink tags) were the primary method of adding movement to a web page. Designer Paul Boag has an excellent article on his blog about optimizing GIFs made with Cinemagram in Photoshop. Animation in Email is Alive from Lyris. More importantly, though, GIFs can be animated.