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Visible Expert Profile: Lori Randall Stradtman

Hinge Marketing

At Hinge we have been studying Visible Experts℠ , people who have attained high visibility and expertise in their industry, creating a personal brand that is recognizable industry-wide. She quickly recognized Facebook’s potential, using the social network to share her stories and pick up news tips.

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How to Build a Social Media Marketing Presence for Management Consulting

Hinge Marketing

Our research bears this out: management consulting firms lag high-growth companies in their use of techniques such as LinkedIn, Twitter and Facebook, along with other digital marketing techniques such as blogging, search engine optimization, e-newsletters, pay-per-click advertising and use of YouTube. Custom-Build Your Social Media Strategy.

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The Ultimate Guide To A Content Marketing Strategy That Delivers ROI

Marketing Insider Group

Content marketing, when you peel away all the layers of techniques, trends, and possibilities, is a business opportunity. Content marketing is the kind of marketing that delivers ROI you can measure. Once you get your content marketing strategy going, it’s that positive snowball effect in action. Increase in website traffic.