Hinge Marketing

DECEMBER 8, 2015

According to a recent study , “ strategic marketing is more important than ever as B2B companies face new challenges. These factors make the traditionally tactical role of many B2B marketers insufficient to grow their businesses. I anticipate this shake up to be exacerbated by these 7 trends: 1.

Planning 48

Planning Trends Marketing Automation Services Marketing Analytics Tools 48

Hinge Marketing

JANUARY 5, 2016

Working in the AEC (Architecture/Engineering/Construction) industry for over ten years as a marketing consultant, I have seen many companies thrive, and I have sadly seen many businesses close their doors. We no longer live in a business environment where doing good work means you will be successful in the future.

Lead Generation 48

Lead Generation Lead Scoring Lead Ranking Webinar Metrics 48

Hinge Marketing

DECEMBER 22, 2015

Traditional thinking also relegates marketing professionals to the role of support—and often to that of proposal machines. Indeed, being a marketer within the architecture, engineering, and construction (AEC) space can seem an uphill battle. Regardless of the actual author, this quote is indeed applicable to AEC marketing.

Work Management 48

Work Management Marketing Management Planning Paid Search Agency 48

Hinge Marketing

JANUARY 26, 2016

For them, referrals and personal relationships are the only type of marketing. While offline activities (networking events, golf events and conferences) have fueled much of their business development, they have had to learn new engagement platforms—websites, blogs and webinars. It helps to understand a bit about each generation.

Business 48

Business Peer-to-peer Work Management Webinar Metrics 48