Account-based Marketing: It’s Time to Flip
Lattice
OCTOBER 12, 2015
The topic is taking over events, webinars, blogs, social media. Think air cover campaigns on social and search and direct mail campaigns to stand out from the crowd. Sangram is the CMO of Terminus , a software company in business to help marketers use ABM to grow revenue. And it should be at the top of your mind too.
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