Biznology

FEBRUARY 13, 2018

I just submitted a proposal on behalf of Gerris Corp and a partner agency in response to a request for proposal ( RFP ) that actually gets it—and may well be the new normal. The RFP was for a year’s social media strategy consulting. there was Abraham Harrison , my first digital PR agency. 50’s a fail. Before Gerr.is

Social Media 216

Social Media Social Marketing Marketing & Strategy Marketing Strategy 216

Convince & Convert

MAY 4, 2010

Check out Phil’s blog too ) Your new book The Next Wave of Technologies deals with how organizations can adopt and adapt to new processes and advances. I’m delighted to have had the chance to interview technology consultant and author Phil Simon about how technology and social media adoption is changing companies.

Social Media 117

Social Media Enterprise Management Media Webinar Metrics 117

Sword and the Script | B2B

DECEMBER 28, 2022

Communicators found their influence grew with executives, even as the functions they performed evolved in 2022; PR and marketing alike battled to win trust amid clutter, noise and skepticism. Every year I read and write about dozens of reports on B2B marketing and PR. Annual spending on PR software grew 14.7% 34% said ebooks.

PR 78

PR Trust Marketing Stats B2B Marketing 78

Sword and the Script | B2B

JULY 19, 2022

Regular readers know I frequently dive into surveys and studies about B2B marketing, sales and PR. If you are not a subscriber please do so by email to either the weekly blog or the monthly newsletter (the newest drops this week). Read more: Twitter Offers Advantages in PR for B2B Brands Willing to Put in the Effort.

Statistics 59

Statistics Marketing Report B2B Marketing B2B 59

Convince & Convert

MARCH 22, 2012

They talk about white papers at the top of the funnel and then buying guides and RFP guides a little further down the funnel. In fact, I believe I wrote a guest post for your blog on that very subject. Our blog, which is the central hub of our social media strategy , is really where we talk about those trends. Ian: Sure.

Sales Management 114

Sales Management Top of Funnel Eloqua Viral Marketing 114

Convince & Convert

MARCH 22, 2012

They talk about white papers at the top of the funnel and then buying guides and RFP guides a little further down the funnel. In fact, I believe I wrote a guest post for your blog on that very subject. Our blog, which is the central hub of our social media strategy , is really where we talk about those trends. Ian: Sure.

Sales Management 114

Sales Management Top of Funnel Eloqua Viral Marketing 114

Convince & Convert

MAY 3, 2012

The thing that’s hot on my mind right now is what I blogged about today on Social Media Explorer , which is the problems with social profiling. Where are these people who are creating these RFP’s getting that from? So, your Directors of Marketing, maybe your Public Relations Director. Jason : Well, we could.

Social Media 114

Social Media Media Paid Search Agency Work Management 114