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How (and Why) to Map Your Company’s Digital Landscape

Webbiquity

do they have a blog, how prominently is it featured, social bookmarking links, social media account links, etc.). • Twitter metrics (followers, following, frequency of tweets, general level of interactivity). Other social activity and presence (Flickr, SlideShare, Wikipedia, etc.). . Facebook / LinkedIn / Google Plus metrics (i.e.

PageRank 100
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Link Velocity: How to Use Link Velocity to Your Advantage in SEO

seo.co

Within search and social media, links are the most critical tool for communication. PageRank is a number assigned to pages by Google that essentially tells us how important they are within the entire index. If you publish too often, your website will have no time to accumulate PageRank, authority, or trust amongst link participants.

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High Points on the Social Media Landscape

WebMarketCentral

Another is to look at the different types of websites and tools that comprise the social media landscape. Social Networking Sites where you can post your profile, promote links to your company site / blog / etc., Describing it through the four C's—content, context, connections and conversation—was one approach.

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How to Use Link Building for Improving SEO

seo.co

See The Ultimate, Step-by-Step Guide to Building Your Business by Guest Blogging for help here. Building links on more prominent, important pages can help you squeeze more PageRank flow out of every link you build. Cite yourself on Wikipedia. Image Source: Wikipedia ). Diversify your inbound link profile.

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Google and the Parable of the Turkey

WebMarketCentral

Move over SharePoint, Google's got a challenge on the Enterprise 3 blog states that "With the announcement of Google Sites , Google has unveiled a tool that incorporates email, calendars, excels, documents and presentation software." Sure—but don't count on beating the search giant in court.

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SEO Basics for Small Business Professionals: 2 Steps Anyone Can Do

Writing on the Web

Image: Wikipedia ). Yet it’s quite common to find blogs written and published without any hyperlinking in the content at all. This is a pity, as your blog post won’t do a good job for search engine indexing. Google offers something called Google’s Keyword Tool. Try it out, you’ll learn a lot.

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The Trouble with Klout

Paul Gillin

Lately, I’ve been looking at Klout , the popular new tool that bills itself as “The Standard&# for influence measurement. Both are sought-after speakers and the subject of extensive Wikipedia articles. A retweet, which is a one-button operation, is just as good as a thoughtful commentary on a blog.