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The Content Marketing Question: To Gate or Not To Gate?

Ambal's Amusings

Blog Marketing Interactions Twitter Ardath421. Webinars and white papers are two content formats generally considered “meaty” enough for prospects to risk that filling out the form won’t cause unwarranted intrusion into their very busy lives. Blog Writing on the Web Twitter patsiblogsquad. Blog posts.

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How to put the "Viral" in B2B Marketing Viral Campaigns?

Ambal's Amusings

Blog Marketing Interactions Twitter Ardath421. For a B2B company, if 1,000 people download your eBook, white paper or video, does it matter if you can’t link that activity back to revenues? 50 newsletter signups (potential leads). Blog Demand Generation Twitter abneedles. Blog Funnelholic Twitter funnelholic.

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7 Tips To Get New Facebook Fans For Your B2B Business

Adobe Experience Cloud Blog

Adding video from internal and external sources such as existing customers on how products work, customer testimonials, case studies and even from off-line events such as conferences and press conferences. Adding content to the Facebook page is as important as adding content to B2B blogs and other content marketing tools.

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Marketing Marvels – Build Remarkable Content Marketing Hubs with Uberflip

Convince & Convert

And it’s really great for quickly and easily generating leads and then tying those leads into whatever marketing automation system you might be using today: Marketo, Pardot, Eloqua Oracle, Infusionsoft, MailChimp, whatever you’re using, Uberflip can hook you up. Here are all our white papers. Jay: Right.

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How to Build a B2B Content Library: A Beginner’s Guide

Adobe Experience Cloud Blog

Downloading your white papers? Signing up for newsletters? You never know when a coworker, who was responsible for writing a blog post, might call in sick, or you have tech problems that take your blog down. Second, it can help you determine if your marketing efforts are paying off. Evaluating Metrics.

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ClickInsights: How can B2B marketers use content effectively for demand generation?

Ambal's Amusings

ClickInsights is an Expert Interview Series brought to you by Connect the Docs (ClickDocuments blog). Forrester Blog for Interactive Marketing Professionals. Ardath Albee's blog Marketing Interactions. Rebel Brown's blog Phoenix Rising. Brian Carroll's blog B2B Lead Generation Blog. Ardath Albee.

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Are You Seizing the Power of Social Media Attribution?

Convince & Convert

Press that play button, and 17 minutes from now, you’re going to have a much stronger grasp of how you can elevate your game with social media data. Let’s say we’re doing this interview, and it’s going to be published on a blog. This could be in your market automation, like with Marketo, or in maybe sales for CRM.