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5 Essential Functions for Every B2B Website

Biznology

What website strategies should you pursue for business marketing? The perennial number one goal of just about every business marketer is generating sales leads. You can do a look-up by hand, or use automated processes from such providers as NetFactor and Demandbase Real-Time Identification. Lead generation. E-commerce.

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A Primer on Website Visitor ID and Smart Form Technology for Lead Generation

NuSpark Consulting

Long available within marketing automation, these programs complement sales and lead scoring efforts, by allowing you to capture intelligence and follow-up with firms visiting your digital destinations. Here’s an example of Loopfuse Marketing Automation. I like the search engine and search phrase features. So What Can You Do With This?

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The 7 B2B website essentials: What customers want

Martech

A company’s website is the single most important media channel in the marketing communications toolkit. As with any marketing investment, start with the end in mind. Visitors cared more than marketers about the site design but less about the need for a compelling brand story. How long since it was refreshed? Let’s begin.

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B2B Lead Management Market Heats Up

Online Marketing Institute

Home Forrester Research « Getting Up Close and Personal | Main | Social Technographics Data Now Available » March 20, 2008 B2B Lead Management Market Heats Up [Posted by Laura Ramos ] Since the start of this year, I’ve been receiving a boatload of briefing requests from companies wanting to show me their lead generation and management solutions.

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Capture Website Visitors To Know Who Has Been Visiting - They Might Be Qualified Leads

Online Marketing Institute

Home How it works Solutions Customers Company Free Trial Blog Get updates via email: What is ReadyContacts? Garbage In Garbage Out: Why Focus Is Critical In Marketing Campaigns 2000+ Virtual Iron Customers Are Waiting For Help. ReadyContacts is a provider of role-based contact lists for targeted demand generation campaigns.