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Email Platform Requirements & RFI Template for Buyers

TrustRadius Marketing

Whether you want an email marketing tool, or a fully-fledged marketing automation system, the TrustRadius community’s insights will help you find the right email service provider (ESP) for you. Their marketing department was evaluating ESPs for their own use, as well as for use by other divisions of the parent company.

RFI 52
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[IT Best Practices] Finding the Right Marketing Solution

Adobe Experience Cloud Blog

This meant that aligning with other “well-funded” departments in my company, such as the marketing team, was always a challenge. So after years of being forged in the fire of small budgets and high risks, my hardened IT team came up with several guidelines for finding the technology solutions that marketers love.

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Selecting an Advertising Agency

WebMarketCentral

How do you select the best marketing agency for your needs? Two new pages recently added to WebMarketCentral address this issue: "How to Choose an Ad Agency (Marketing Agency)" and "How to Write an Ad Agency RFP." She provides an excellent perspective on what makes for a good RFP from the agency perspective.

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Event planning terms glossary: 150+ event terms to know

SpotMe Blog

This tracking helps you measure your event ROI (return on investment), analyze marketing effectiveness, and follow up after your event. . You hold a B2B (business to business) event when you’re putting on an event with the aim of marketing to other businesses. This is a great marketing technique for any type of event.