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5 Macro B2B Marketing Trends to Watch in 2022

Circle Studio

As growth continues to become more challenging, look for leaders to elevate strategy in their marketing, replacing tactics with strategies and simple goals with true aspirations for winning. SWOT analysis on steroids. Competitive analysis is another foundational element of elevated strategy and it goes hand in hand with SWOT.

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AI in Action: Exploring 8 Key Ways Marketers Are Harnessing Artificial Intelligence

SmartBug Media

In the marketing sector, AI presents an opportunity to increase campaigns’ efficacy, boost revenue, and build stronger relationships with customers. At SmartBug, we’re currently using AI tools to help us with blog writing , social media post creation, SEO optimization, data analysis, sales support , email marketing , and more.

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How to Choose the Right Accounts for ABM, from HubSpot's ABM Product Manager

Hubspot

Teams with a marketing automation tool can even flag best-fit companies automatically with tailored workflows. To organize your account based plays effectively, you need to know: The target’s industry and market trends. SWOT analysis of the target account. Look for accounts with an ideal customer profile (ICP).

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32 Resolutions to Prepare for Your 2012 B2B Lead Generation Program

NuSpark Consulting

Everybody does list-format blog posts this time of year. Thought I’d give it a shot as well, running through a master list of “resolutions” as preparation for improving your inbound marketing and lead generation strategies for 2012 and beyond. Do a SWOT analysis. your blog and social media e.)

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SaaS Marketing Plan: How to Create Your Own

accelerate agency

The idea is to establish your brand as a trusted thought leader in your niche, so keep them engaged with helpful insights—not just tips on how to maximize your product, but with blogs and webinars on wider industry topics. Highlight the gaps your product can fill, and describe how your company will position itself in the market.

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SaaS Marketing Plan: How to Create Your Own

accelerate agency

The idea is to establish your brand as a trusted thought leader in your niche, so keep them engaged with helpful insights—not just tips on how to maximize your product, but with blogs and webinars on wider industry topics. Highlight the gaps your product can fill, and describe how your company will position itself in the market.

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SaaS Marketing Plan: How to Create Your Own

accelerate agency

The idea is to establish your brand as a trusted thought leader in your niche, so keep them engaged with helpful insights—not just tips on how to maximize your product, but with blogs and webinars on wider industry topics. Highlight the gaps your product can fill, and describe how your company will position itself in the market.