Baseone Buyersphere 2011 Report and the Changing B2B Buyer Behavior
Tony Zambito
MAY 13, 2011
. I happen to like the term “appetite” for it serves as an apt description of the search mentality B2B buyers may be exhibiting. The report revealed that 68% of buyers checked their supplier’s websites and that 65% used search engines to research the information they needed to support their purchasing process and decisions.
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