Customer Experience Matrix

JANUARY 31, 2010

In other words, Marketing Studio competes with high-end demand generation systems like Eloqua , Market2Lead and Neolane. Eloqua and Market2Lead are based on sales automation data, but can incorporate external tables. (For more on vendor classifications, see my list of demand generation vendors from last November.) Good stuff.

Paid Search Agency 120

Paid Search Agency Work Management Marketing Management Resource Management 120

Buzz Marketing for Technology

APRIL 6, 2010

When you think of lead nurturing platforms you typically think of firms like Eloqua, Marketo, Aprimo, LeadLife, Market2Lead, Silverpop, even Salesforce.com is getting into the lead nurturing space. to learn more see my blog post on generating a buyer persona with Facebook ). Share this on Linkedin. But Facebook? Tweet This!

Lead Nurturing 100

Lead Nurturing Facebook Market2Lead Leads 100

B2B Marketing Zone Posts

AUGUST 3, 2009

Lessons on Using LinkedIn for Lead Generation - B2B Lead Generation Blog , July 29, 2009. Definitions for marketing leads for use in lead generation - Market2Lead , July 14, 2009. Blogging Benchmaks: In Search of the Missing Metrics - B2B Marketing Savvy , July 30, 2009. Digital De-Tox: Some Lesser Known Tools for 2.0

Social Media 40

Social Media B2B Sales Twitter Market2Lead 40

B2B Marketing Zone Posts

OCTOBER 6, 2009

Top 40 B2B Marketing Blogs - B2B Marketing Zone - WebMarketCentral , September 9, 2009. 10 Tips for a Successful Newsletter - Marketing Genius Blog , September 25, 2009. Lead Generation Check list – Part 3: Develop and intensify your Ideal Customer Profile - B2B Lead Generation Blog , September 14, 2009. How Would You Define It?

Social Media 40

Social Media B2B Marketing Ideal Customer Profiles Market2Lead 40

B2B Marketing Zone Posts

DECEMBER 9, 2009

5 steps for using LinkedIn as lead generation tool - B2B Lead Generation Blog , April 21, 2009. 2009 Big List of B2B Marketing and Sales Blogs - Proteus B2B Marketing Blog , August 27, 2009. How to use social media for lead generation - B2B Lead Generation Blog , December 30, 2008. Need Content? Need Content?

B2B Marketing 40

B2B Marketing B2B Thought Leadership De-duplication B2B 40

LeadSloth

JANUARY 12, 2010

1) We’re at a point where we have lot of data about marketing performance, but it’s a big challenge to turn it into actionable information (2) we’re actively tweeting, blogging and using LinkedIn, but how can that be effectively managed, and how can it be measured? (3) Kevin Joyce , CMO, Market2Lead.

Marketing Automation Services 100

Marketing Automation Services Marketing Automation Sales Management Automation 100

B2B Marketing Zone Posts

MAY 3, 2010

8 Critical Success Factors for Lead Generation 2.0 - B2B Lead Generation Blog , April 29, 2010 The single biggest issue for B2B marketers is effective lead generation. Content means web copy, blog posts, videos, interactive presentations, social elements, diagrams or other pieces of information used to engaged users / visitors.

Forecasting 40

Forecasting Social Media B2B Marketing Social Marketing 40