Everything Technology Marketing
JULY 17, 2013
Typically blogging is used to achieve the first goal of content marketing – drawing visitors in. In your content marketing strategy, you must decide what topics your blog posts will be focused on and what keywords you will use to attract people to your blog from search engines.
Everything Technology Marketing
APRIL 4, 2011
Content marketing has emerged as a highly effective strategy to engage the reluctant B2B buyer who is actively searching for guidance and information online before making a complex purchase decision. I will also share sneak previews of the survey results on this blog. Holger Schulze hhschulze@gmail.com
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Everything Technology Marketing
JULY 10, 2010
We often discuss in this blog how B2B marketing is becoming more complex, and how to manage this complexity. The tactics are informed by a deep understanding of the target segments, buyer personas, and their pain and approach to solving it (buyer’s journey) – all derived from the underlying layers.
Everything Technology Marketing
FEBRUARY 19, 2011
John Cook’s comment to the blog post got straight to the point: "How do you accomplish this”? Remember that social media is all about conversations, and sharing interesting information with people you trust. But how do I get a prospect's contact information to nurture and further engage them, you ask? Great question.
Everything Technology Marketing
OCTOBER 10, 2010
This is a significant problem for outbound marketing tactics where you need to identify your specific targets and contact information prior to executing a campaign. Motivation-based segmentation also needs to inform and shape the scoring model you use for marketing automation. This wraps up part 2 of our segmentation blog series.
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