Measure Your ROI on Social Media Leads
LeadSloth
AUGUST 4, 2009
On Tuesday Genius.com announced the Genius URL Shortener (GURL), which makes it easier to measure the results of social media campaigns. But when I read Ardath Albee’s post about the Genius URL Shortener I really got it: GURLs are cool! The Google tracking is from before Twitter, so the URLs were long and ugly.
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