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Habits of Customer-Centric Marketers: Q&A with Erika Goldwater

Cintell

At ANNUITAS Erika manages all aspects of marketing including demand generation, content marketing, social media and public relations helping to build pipeline and drive results for the ANNUITAS team. Shocker – it is not always Google. Erika has over 15 years of B2B marketing, public relations and demand generation expertise.

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How to Build a Buyer Persona: a Recipe for Success [Infographic]

Cintell

Examine these things: Social media followers – much of this information can be found by using each social platform’s analytics tool. Website visitors – check the audience report on Google Analytics. Blog content and social media posts – create content that speaks to different personas.