Marketing Craftmanship

MAY 13, 2020

Many have blogs featuring content that most visitors neither read nor comment on. Then, promote that content, which is far more likely to be read and to deliver higher online visibility and sustained Google search ranking compared to any blog or social media post. Industry Events.

Blast Campaigns 130

Blast Campaigns Webinar Metrics Lead Scoring Lead Ranking 130

Marketing Craftmanship

JULY 12, 2012

On the major social networks, including Facebook, Twitter and Google+, the participation of Fortune 500 CEOs was minimal, with only 7.6% on Facebook, 4% on Twitter, and less than 1% on Google+. The study claims that 70% of them have absolutely no presence on social media. In comparison, more than 50% of the U.S.

PR 100

PR Social Media Linkedin Comparison 100

Marketing Craftmanship

MARCH 16, 2013

Blog Correctly, or Don’t Have One. A company blog is the most effective way to leverage social media. If you already have a blog and you’re not meeting those goals, then shut the blog down. Forget Facebook, Twitter and Google+. It’s a brand liability.

Social Media 100

Social Media Media Merchandising B2B 100

Marketing Craftmanship

JULY 4, 2011

Research by Keller Fay for Google shows that 94% of word of mouth conversations occur offline, and most often, those conversations are sparked by information found on the internet and television…and not on Facebook, Twitter or other social networking sites. All communication channels have limitations.

Social Media 100

Social Media Social Marketing Word of Mouth Media 100

Marketing Craftmanship

AUGUST 14, 2015

To make matters worse, business owners often engage ad agencies, PR firms and outside (and internal) marketing “experts” who are always ready to prescribe a long list of tactical solutions (white papers, blogs, newsletters, publicity, social media, direct mail, conferences, advertising, etc.)…all

Paid Search Agency 100

Paid Search Agency Advertising Agencies Planning B2B Thought Leadership 100