Hubspot

MAY 11, 2020

According to an analysis of anonymized data from HubSpot's global customer base , engagement with marketing emails, website traffic, and live chat sessions have all been on the rise, with email open rates an eye-catching 25% higher than pre-pandemic levels. So, it is not only engagement rates that are high during this crisis.

CMS Development 101

CMS Development Paid Search Agency Planning Content Marketing 101

Madison Logic

OCTOBER 11, 2023

With Gartner data indicating that sales reps only have around 5% of a customer’s time during their B2B buying journey, it’s up to you to guide them to decision confidence and secure buy-in from the entire buying committee. If so, you might want to leverage that to educate your audience through white papers, blogs, or podcast interviews.

Account Based Marketing 52

Account Based Marketing ABM B2B Marketing Marketing Strategy 52

Sword and the Script | B2B

DECEMBER 28, 2022

According to Gartner, 83% of communications leaders surveyed say their influence among the c-suite has grown. Read more: Communications Influence with C-Suite Grows [Gartner Survey]. 13% say not following brand guidelines. 66% said conferences (including virtual). Communications Influence with the C-Suite Grew. PR measurement.

PR 75

PR Trust Marketing Stats B2B Marketing 75

SalesIntel

AUGUST 22, 2023

According to Gartner , B2B sales reps only have 5% of a buyer’s time, and 77% of buyers find the sales journey complex or difficult. Everyone on the team has to understand how to set priorities using a combination of established guidelines and data-based research.

Outreach 52

Outreach Work Management Marketing Management Personalization 52

Valasys

APRIL 17, 2023

A separate Gartner report states that there has been a 31% increase in AI-related job postings on LinkedIn. It brings us to the highlight of this blog. If you are looking to get in-depth knowledge of marketing automations, give this blog a read. Microsoft alone experienced a surge in usage of Zoom & Teams.

Marketing Automation Services 59

Marketing Automation Services Marketing AI Marketing Automation Automation 59

Valasys

JULY 16, 2019

According to a research published by Gartner, B2B marketing campaigns that integrate four or more digital channels outlast those which assimilate only single or dual-channel programs by generating up to 300% more Return on Investment (ROI). Product Emails (These emails are specifically those about product-specific campaigns.

Enterprise Management 40

Enterprise Management Work Management Marketing Management Marketing Automation Services 40

Single Grain

JULY 19, 2019

Just a couple years ago, Gartner analysts predicted that by 2020 (now a mere 6 months away!), Publish the transcription on your blog under an embedded YouTube video for better rankings. Turn the transcription into a standalone blog article with a short rewrite and addition of relevant stats/images.

Marketing AI 111

Marketing AI Paid Content Trends Work Management 111