Onalytica B2B

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#SMMW17: Hot Topics and Top Influencers

Onalytica B2B

There were also many celebrities and thought leaders presenting individual tracks on specific topics such as copywriting, split testing, virtual reality, artificial intelligence, content marketing, influencer marketing as well as channel specific tracks on Facebook, Instagram, Twitter, LinkedIn, YouTube, podcasts, Pinterest, Snapchat and live video.

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Influencer Marketing: How to Measure Your Success and ROI

Onalytica B2B

An example: someone seeing your marketing, whether it’s a blog post, a sponsored post or a page in a magazine, then they tell their peers about your brand and products. Integrating skill sets outside of your team such as content and design resources. But how can you measure this? For example: Unlocking access to senior execs.

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Social Selling 2016: Top 100 Influencers and Brands

Onalytica B2B

Social selling is the process of developing relationships as part of the sales process, this mostly takes place on social networks such as LinkedIn, Twitter and Facebook but can also take place offline at networking events and conferences. Be sure to follow them to stay up to date on the best content and resources on Social Selling!

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Social Media Marketing: Top 100 Influencers and Brands

Onalytica B2B

Facebook, originally created for a group of individuals at Harvard University, quickly became a worldwide phenomenon and 100,000 companies had set up a group on the site by 2007– three years after its launch – to promote their business and attract new customers. Turning followers into advocates and building community is key.

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MarTech: Top 100 Influencers and Brands

Onalytica B2B

Be sure to follow them to stay up to date on the best content and resources on MarTech! Blog and B2B both received a 6% share of voice, followed finally by Trends and Tools which both received a 5% share of mentions among the top 100 MarTech influencers and brands. LinkedIn Marketing. REVOLVE Conference. rgaventures.

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IoT 2016: Top 100 Influencers and Brands

Onalytica B2B

We have conducted research into IoT on our blog back in 2014 and again in 2015 and it’s interesting to compare this new list to our previous ones. Be sure to follow them to stay up to date on the best content and resources on IoT! STEM Resource Partners. Dean Johnson – Head of Innovation at Hello Brandwidth.

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Influencer Marketing: Where are Your Target Audience Being Influenced?

Onalytica B2B

Finally, we’ve reached a point in our influencer marketing blog post series where we can really start getting to it – for the lack of a better phrase. On the other side of the coin, we have LinkedIn. LinkedIn to Instagram is like a teenager on their best behaviour at a family party.

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