LeadSloth

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Social Media & Marketing Automation

LeadSloth

This week there was a discussion about Social Media and Marketing Automation in the LinkedIn Group of the Marketing Automation Association. Around the same time I got an email announcing Marketo’s Chatter for Sales Insight , integrating sales notifications in the Facebook-like interface of Salesforce.com Chatter. Collaboration.

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5 Ways to Use Social Media in Marketing Automation

LeadSloth

When talking about Social Media, most people immediately think of Twitter or Facebook. Are they on LinkedIn, do they Tweet or are they part of an online community like Marketingprofs ? It’s not just status information like the employment history from LinkedIn, but also real-time info from sites like Twitter. Social Media.

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Inbound Marketing & Marketing Automation

LeadSloth

It also includes Social Media (Twitter, Facebook, LinkedIn, etc.), blogging, creation of high-quality content, and website conversion optimization. Both activities have traditionally either been done manually in-house, or outsourced to an agency. Inbound Marketing is more than just SEO.

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Marketing Automation Trends for 2010

LeadSloth

1) We’re at a point where we have lot of data about marketing performance, but it’s a big challenge to turn it into actionable information (2) we’re actively tweeting, blogging and using LinkedIn, but how can that be effectively managed, and how can it be measured? (3) I could not agree more with these predictions. (1)