ANNUITAS

APRIL 19, 2022

Acquisition channels should serve low friction, top-of-funnel content like blogs and short videos. Contributions: How many touchpoints has a channel contributed to each Lead Qualification Stage. Elasticity: The percentage of leads that achieve a certain stage after interacting with a specific engagement channel or content offer.

Top of Funnel 130

Top of Funnel Advertising Channels Peer-to-peer Elasticity 130

Heinz Marketing

JUNE 7, 2024

By accurately attributing conversions and sales to the appropriate touchpoints, companies can optimize their marketing strategies, allocate budgets more efficiently, and ultimately drive better business outcomes. This ensures that your system can handle peak loads without over-provisioning resources.

Marketing Attribution 60

Marketing Attribution Enterprise Management Work Management Marketing Management 60

ANNUITAS

JUNE 6, 2023

A great example is a content team comparing a blog post with 1,000 views with one that has 100 and judging the former as the most successful blog post when in reality the latter led to 10x more commercial results. Every interaction must be able to be analyzed according to its content and channel “elasticity.”

Marketing Analytics Tools 130

Marketing Analytics Tools Optimization Elasticity Multi-Touch Attribution 130

TrustRadius Marketing

SEPTEMBER 20, 2022

High-speed messaging of encoded content can be executed across multiple touchpoints. Elastic SIP Trunking. Programmable Voice: Allows you to embed controlled calling into apps at low latency, ensuring call quality. Programmable Messaging. Real-time reporting and insights are also available. Programmable Video.

Enterprise Management 98

Enterprise Management Work Management Marketing Automation Services Marketing Management 98

SnapApp

APRIL 25, 2018

I shipped 4K word guide to kick it off, and featured fresh content every single day on the blog. . . When I first joined Appcues at the end of last year, I implemented a community-driven content strategy—and increased our blog's monthly average pageviews by 100% in three months. . . . Nandini Jammi. Jordie Black. Always data.

B2B Marketing 91

B2B Marketing Work Management Enterprise Management Marketing Management 91

SnapApp

APRIL 25, 2018

I shipped 4K word guide to kick it off, and featured fresh content every single day on the blog. When I first joined Appcues at the end of last year, I implemented a community-driven content strategy—and increased our blog’s monthly average pageviews by 100% in three months. Nandini Jammi. Jordie Black. Always data.

B2B Marketing 91

B2B Marketing Work Management Enterprise Management Marketing Management 91