ANNUITAS

MARCH 19, 2020

Especially for ‘high-context’ industries, such as healthcare and financial services, where peer-to-peer interactions and references are key parts of the buying process. At ANNUITAS, we measure the impact of an Engagement Channel by analyzing its elasticity. Reallocate Engagement Channel Spend and Rebalance the Portfolio.

Top of Funnel 232

Top of Funnel Planning Demand Elasticity 232

ANNUITAS

APRIL 19, 2022

B2B brands are becoming more and more prevalent in traditionally B2C or peer-to-peer channels like podcasts and YouTube. Acquisition channels should serve low friction, top-of-funnel content like blogs and short videos. Communication preferences have changed over the past few years. Begin by conducting first party research.

Top of Funnel 130

Top of Funnel Advertising Channels Peer-to-peer Elasticity 130

The Customer

SEPTEMBER 22, 2020

In addition, Scott Booth, chairman of Tech Pioneers Fund, and Sally Jenkins, chief marketing officer (CMO) at Elastic and former CMO of Informatica, join data.world’s board of directors. Strong customer reviews via Gartner Peer Insights , and one of the only metadata management solutions with a 100% “would recommend” rating.

Enterprise Management 52

Enterprise Management Elasticity Peer-to-peer Work Management 52

Funnelholic

MAY 2, 2016

My firm, Leadtail , in collaboration with the smart folks at Elastic Grid , decided to delve into these very questions by looking at the Twitter activity of 368 channel marketers over a four month period. As a matter of fact, Accenture says that over 70% of the typical high-tech companies revenues now come from indirect channels.

Social Media 54

Social Media Advertising Channels Social Marketing Media 54

Convince & Convert

JANUARY 21, 2014

Few things are more refreshing in this industry than hard evidence, and that’s why I love looking at what peer-reviewed, scientific studies have to say on the manner. Despite a growing number of tools available to measure the ROI of social media, many of the claims made by “marketing gurus” in this sector come from the gut.

Social Media 167

Social Media Studies Media Case Studies 167

SnapApp

APRIL 25, 2018

I shipped 4K word guide to kick it off, and featured fresh content every single day on the blog. . . I shipped 4K word guide to kick it off, and featured fresh content every single day on the blog. . . In the world of B2B tech marketing, women are making an incredible impact around the world on brands large and small. .

B2B Marketing 91

B2B Marketing Work Management Enterprise Management Marketing Management 91

SnapApp

APRIL 25, 2018

I shipped 4K word guide to kick it off, and featured fresh content every single day on the blog. I shipped 4K word guide to kick it off, and featured fresh content every single day on the blog. In the world of B2B tech marketing, women are making an incredible impact around the world on brands large and small. Nandini Jammi.

B2B Marketing 91

B2B Marketing Work Management Enterprise Management Marketing Management 91