ANNUITAS

MARCH 19, 2020

At ANNUITAS, we measure the impact of an Engagement Channel by analyzing its elasticity. Engagement Channel Elasticity is the percentage likelihood that a Person has touched a channel and has become a Closed Won piece of business. Put his or her journey at the center of your go-to-market plans. Website [4.03%].

Top of Funnel 232

Top of Funnel Planning Demand Elasticity 232

ANNUITAS

APRIL 19, 2022

Read more: The Anatomy of a Strategy Demand Marketing Plan: The Insights Phase. Acquisition channels should serve low friction, top-of-funnel content like blogs and short videos. Elasticity: The percentage of leads that achieve a certain stage after interacting with a specific engagement channel or content offer.

Top of Funnel 130

Top of Funnel Advertising Channels Peer-to-peer Elasticity 130

ANNUITAS

NOVEMBER 5, 2020

Read How to Measure Your Content’s Effectiveness , to learn next steps for long term success and how to track your content volume, elasticity, and impact. From the insights gathered, we take that information and transform it to a three-step buyer journey that, at a high level, transitions from ‘engage’ to ‘nurture’ to ‘convert’. .

Top of Funnel 147

Top of Funnel Lead Ranking Sales Qualified Leads Lead Scoring 147

ANNUITAS

SEPTEMBER 15, 2020

Orchestrating customer journey engagement is about educating a prospect along his or her journey and coordinating points of interaction both on and offline in order to achieve a 360-degree view (see the blog post: What is Demand Marketing ?). Elasticity of Engagement Channel (i.e. Number of conversions per tactic (i.e.

Social Media 147

Social Media Social Marketing B2B Marketing Top of Funnel 147

Webbiquity

NOVEMBER 12, 2013

B2B Marketing Insider ). According to Get Elastic, 31 percent of consumers are worried that they will be tracked if they click them, and 55 percent fear a virus. Another contradiction: while 86% of companies are comfortable marketing with social tools, only 41% use social tools for communicating with customers. eMarketer ).

Paid Content 100

Paid Content Social Media Statistics Enterprise Management 100

Webbiquity

NOVEMBER 12, 2013

B2B Marketing Insider ). According to Get Elastic, 31 percent of consumers are worried that they will be tracked if they click them, and 55 percent fear a virus. Another contradiction: while 86% of companies are comfortable marketing with social tools, only 41% use social tools for communicating with customers. eMarketer ).

Paid Content 100

Paid Content Social Media Statistics Enterprise Management 100