ANNUITAS

APRIL 19, 2022

Engagement channels should have one of three goals: acquire, nurture, or convert leads. Acquisition channels should serve low friction, top-of-funnel content like blogs and short videos. Contributions: How many touchpoints has a channel contributed to each Lead Qualification Stage.

Top of Funnel 130

Top of Funnel Advertising Channels Peer-to-peer Elasticity 130

ANNUITAS

NOVEMBER 5, 2020

By tracking if a lead has sustained engagement, if they are the right persona from the right type of company, and if they have signaled lower funnel behavior, you can build a comprehensive scoring model that weights each interaction and moves the lead through different lead qualification stages.

Top of Funnel 147

Top of Funnel Lead Ranking Sales Qualified Leads Lead Scoring 147

ANNUITAS

MARCH 1, 2016

And this allows us to assess two new KPI categories — elasticity and velocity. Elasticity looks at the probability that interacting with a given content offer or engagement channel will lead to a given outcome (e.g., closed revenue). Velocity looks at the average time between consumption and a given outcome.

Demand Generation 100

Demand Generation Demand Elasticity Analytics 100

ANNUITAS

SEPTEMBER 15, 2020

Orchestrating customer journey engagement is about educating a prospect along his or her journey and coordinating points of interaction both on and offline in order to achieve a 360-degree view (see the blog post: What is Demand Marketing ?). how fast are leads that come in through this channel moving through the funnel). So, what now?

Social Media 147

Social Media Social Marketing B2B Marketing Top of Funnel 147

SnapApp

APRIL 25, 2018

I shipped 4K word guide to kick it off, and featured fresh content every single day on the blog. . . When I first joined Appcues at the end of last year, I implemented a community-driven content strategy—and increased our blog's monthly average pageviews by 100% in three months. . . . Nandini Jammi. Jordie Black. Tracey Wallace.

B2B Marketing 91

B2B Marketing Work Management Enterprise Management Marketing Management 91

SnapApp

APRIL 25, 2018

I shipped 4K word guide to kick it off, and featured fresh content every single day on the blog. When I first joined Appcues at the end of last year, I implemented a community-driven content strategy—and increased our blog’s monthly average pageviews by 100% in three months. Nandini Jammi. Jordie Black. Tracey Wallace.

B2B Marketing 91

B2B Marketing Work Management Enterprise Management Marketing Management 91