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Where Do Case Studies Fit into Your Content Marketing Strategy?

Marketing Insider Group

Case studies can help your business generate leads, educate consumers, boost your credibility, and display your success. Source: Gartner. Educate consumers on the value your product or service offers. Here are some options for your homepage: Publish customer testimonials that link to more extensive case studies.

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Brand awareness: What it is and strategies to improve it

Sprout Social

Followers want to see more than promos and links: they want personal, human-centric content. For example, check out how Bloom Nutrition makes use of their signature pink and green across a variety of post formats on Instagram. Learn more: [link] pic.twitter.com/TSolp5Lvnr. And “personal” is the keyword here. triplewhale.

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300+ Digital Marketing Stats to Drive Your Marketing Strategy

Marketing Insider Group

WARC) Blogging Stats The internet hosts over 600 million active blogs. Truelist) Blog posts are the leading content format, utilized by 90% of marketers for achieving content objectives. Statista) Daily, the internet sees the publication of more than 2 million blog posts.

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Why SaaS Businesses Need To Get Branding & Content Right

Marketing Insider Group

Gartner points out that today’s consumers are so flooded with information that they can be too overwhelmed to make a purchase decision. Docusign solves the issue of documents and contracts needing physical signatures when communicating remotely. It also helps you to get links and mentions in social media and traditional media.

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ClickInsights: How can B2B marketers use content effectively for demand generation?

Ambal's Amusings

ClickInsights is an Expert Interview Series brought to you by Connect the Docs (ClickDocuments blog). Forrester Blog for Interactive Marketing Professionals. Ardath Albee's blog Marketing Interactions. Rebel Brown's blog Phoenix Rising. Brian Carroll's blog B2B Lead Generation Blog. Ardath Albee.