B2B Memes

AUGUST 10, 2012

As he goes on to say, the “idea that a company—as a brand and marketer—can be an expert content creator and reach an audience by disintermediating reporters is confusing, threatening and scary to an entire profession that had its way for a century.”. As long-time readers of this blog know, I generally like the idea of content marketing.

Advertorials 100

Advertorials Disintermediation Content Marketing Advertising Agencies 100

B2B Memes

AUGUST 10, 2012

As he goes on to say, the “idea that a company—as a brand and marketer—can be an expert content creator and reach an audience by disintermediating reporters is confusing, threatening and scary to an entire profession that had its way for a century.”. As long-time readers of this blog know, I generally like the idea of content marketing.

Advertorials 100

Advertorials Disintermediation Content Marketing Advertising Agencies 100

xiQ

AUGUST 8, 2015

Specious talk about disintermediation of salespeople obscures the real issues facing firms. More generally, it’s important to recognize that web sites, blogs, and other digital media have made vendor organizations more visible and transparent to potential buyers, which has disrupted the inside-out funnel approach.

Sales Management 62

Sales Management Work Management Marketing Management AIDA 62

xiQ

AUGUST 8, 2015

Specious talk about disintermediation of salespeople obscures the real issues facing firms. More generally, it’s important to recognize that web sites, blogs, and other digital media have made vendor organizations more visible and transparent to potential buyers, which has disrupted the inside-out funnel approach.

Sales Management 48

Sales Management Work Management Marketing Management AIDA 48

Single Grain

SEPTEMBER 16, 2022

By 1999, people were starting to be able to engage with each other on the Internet via social media platforms, content blogs, and other services. allowing blogs and other online platforms to sift through data and personalize it to each user’s preferences. 3) Transparency. 4) Blockchain. Advantages of Web 3.0.

Marketing AI 29

Marketing AI Web 2.0 Paid Content Peer-to-peer 29

Exo B2B

JUNE 5, 2020

In absolute terms, the digital transformation began 40 years ago with the arrival of the first personal computers, but with the advent of smartphones we are talking about a more global and above all deeper phenomenon: what needed to be digitized or disintermediated has already been digitized. Forget that at your peril! Jon Husband.

Digital Transformation 132

Digital Transformation Enterprise Management Disintermediation Work Management 132