DemandBase
AUGUST 21, 2020
In this blog post, I’ve created six tangible tips for companies looking to unify their Sales and Marketing teams. The Demandbase team has achieved considerably higher results from personalized outreach than with generic blasting. As Matt Heinz says so memorably, “You can’t buy a beer with an MQL.” Let’s dive in. Cheers to that!
Engagio
JANUARY 20, 2024
“I feel like MQL ‘s are totally useless. ” For more insights like these, check out Demandbase Central, our collection of the best resources on B2B go-to-market, including blogs, videos, ebooks, and podcasts. She advocates for an ABM approach combined with digital marketing to bring personalization and scale.
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Engagio
SEPTEMBER 20, 2021
Instead of diving headlong into account-based strategies – because diving head first into everything isn’t an approach for everyone – you can take things one step at a time, and that’s what this blog is about. With Demandbase One, this step is simple. Adjust your definition of MQLs and MQAs. Collecting the right data.
Engagio
JANUARY 12, 2021
You can manually do a simple match on email domain or automate it with technology like Demandbase that uses more sophisticated methods for lead-to-account matching. At Demandbase, we think that account-level engagement is a better indicator of potential buying activity than individual lead scores. Match activities to accounts.
KoMarketing Associates
SEPTEMBER 16, 2020
According to the DemandBase study cited above, “When asked what tools B2B companies can’t do ABM without, CRM (83%), Marketing Automation (73%), and LinkedIn (60%) rounded out the top three” tools most essential for success. Ad rates and SQL/MQL quotas won’t ease up much, if at all. Evaluate Marketing Technology You’ll Need.
Full Circle Insights
SEPTEMBER 22, 2022
Opportunities are measured in stages: Detected: Marketers use intent data from companies like Bombora, 6sense or Demandbase to identify early-stage interest from accounts that matches the marketers’ intent topics. This is roughly equivalent to the MQL stage in the original waterfall framework.
Velocity Partners
APRIL 16, 2024
You can find the other five blogs in the series here. The other day, I had the privilege of sitting down with Jon Miller, founder CEO of Marketo and Engagio and most recently CMO at B2B Go-to-Market powerhouse Demandbase. So a lot of companies looked to the third-party intent companies like Bombora, Demandbase, or 6sense.
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