KoMarketing Associates
FEBRUARY 1, 2018
Marketers continue to show an interest in account-based marketing (ABM), but research has indicated that they still face obstacles in achieving their key objectives with this tactic. For insight into this challenge and other obstacles, we spoke to Kent Ragen, VP of Channel Sales at Demandbase. ABOUT KENT RAGEN.
Content4Demand
MAY 21, 2020
Written by Marjorie Romeyn-Sanabria & Michael Rodriguez Republished with permission from Demand Gen Report With in-person engagement on hold this spring and possibly into summer, B2B marketers continue to pivot their strategies to make up for lost leads, maintain relationships with clients and attract new business.
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DemandBase
MAY 15, 2020
To start, the dynamics of how companies allocate budget to target consumers (B2C) versus businesses (B2B) are entirely different. B2C marketing budgets typically have large allocations dedicated to digital, streaming services, TV, mobile, and other broad reach channels. Demandbase Has the Answer.
DemandBase
JUNE 23, 2020
Lately, it feels like there is a new streaming service popping up every other day. I’m not sure how many of these streaming services I’m subscribed to. Whether that’s through an e-book, webinar, direct mail material, or blog post, it all comes down to one thing. A Strategy for the Buyer’s Journey.
Strategic-IC
DECEMBER 22, 2017
Considering or continuing an Account-Based Marketing strategy in 2018? 10 Account-Based Marketing Blogs to Kick Start 2018. Whether you’re new to account-based marketing or are already running a campaign, ABM is only set to grow in 2018. Why ABM Is The B2B Strategy Of 2017.
ANNUITAS
MARCH 4, 2014
Forbes columnist Lisa Arthur summed it up really well in her article analyzing the prediction; “1) … marketing is becoming increasingly technology-based 2) Harnessing and mastering Big Data is now key to achieving competitive advantage, and 3) Many marketing budgets already are larger –and faster growing –than IT budgets.”.
Circle Studio
NOVEMBER 8, 2018
Over the last decade, marketing has become increasingly dependent on technology—requiring new skills and processes and creating new challenges. As A/E/C marketers look to empower their efforts with technology solutions, the challenge of keeping up with all the available tools—and deciding which ones to use—can be overwhelming.
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