KoMarketing Associates
FEBRUARY 1, 2018
Marketers continue to show an interest in account-based marketing (ABM), but research has indicated that they still face obstacles in achieving their key objectives with this tactic. For insight into this challenge and other obstacles, we spoke to Kent Ragen, VP of Channel Sales at Demandbase. What can be done to change this?
Strategic-IC
DECEMBER 22, 2017
10 Account-Based Marketing Blogs to Kick Start 2018. Whether you’re new to account-based marketing or are already running a campaign, ABM is only set to grow in 2018. Factors That Influence Account-Based Marketing Budget. From planning, to implementation and measurement, there are many factors to consider.
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DemandBase
JUNE 23, 2020
Whether that’s through an e-book, webinar, direct mail material, or blog post, it all comes down to one thing. And it also requires a very specific set of skills in strategy, copywriting, and design. But they lack great copywriting, artwork, and design skills that speak directly to their audience. CMO/VP Marketing.
Content4Demand
MAY 21, 2020
Sales should engage earlier in the buying journey, and not when the prospect has made up their minds, according to Demandbase. The more specific your keywords are, the better you can understand your intent signals,” said Jay Tuel, VP of Sales at Demandbase, during his session.“A
ANNUITAS
MARCH 4, 2014
Forbes columnist Lisa Arthur summed it up really well in her article analyzing the prediction; “1) … marketing is becoming increasingly technology-based 2) Harnessing and mastering Big Data is now key to achieving competitive advantage, and 3) Many marketing budgets already are larger –and faster growing –than IT budgets.”.
Circle Studio
NOVEMBER 8, 2018
And MarTech is loaded with benefits for marketers: it empowers them to better listen to and engage their target audiences; it helps to amplify their reach; it allows them to build smarter and more effective campaigns; and it ultimately helps them to better measure the success of their efforts and the contribution to the bottom line.
Velocity Partners
APRIL 16, 2024
You can find the other five blogs in the series here. The other day, I had the privilege of sitting down with Jon Miller, founder CEO of Marketo and Engagio and most recently CMO at B2B Go-to-Market powerhouse Demandbase. If the average marketing budget for B2B is 8% of revenue, that’s a tidy sum. SW: Thanks Jon.
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