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A Primer on Website Visitor ID and Smart Form Technology for Lead Generation

NuSpark Consulting

Long available within marketing automation, these programs complement sales and lead scoring efforts, by allowing you to capture intelligence and follow-up with firms visiting your digital destinations. You can capture contact info from Jigsaw and LinkedIn, and then easily contact those visitors or potential prospects.

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Social CRM: The Latest Evolution for Managing Customer Relationships

Adobe Experience Cloud Blog

The days are long gone when sales representatives could rely on their ability to “read” prospects to make the sale, thanks to buyers researching their purchases online. The need to better understand online behaviors to convert leads jump-started the evolution of customer relationship management (CRM).

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True Social Selling

Adobe Experience Cloud Blog

Years ago a successful sales representative knew how to optimize their time by ‘reading’ their prospects.   But then things changed, as buyers started to research their purchases online, preventing the sales rep from deciphering the buyer’s intention from their physical actions. Sales is notified when leads visit your site.

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Sales Pipeline Radio, Episode 234: Q & A with Jon Miller @jonmiller

Heinz Marketing

If you’re not already subscribed to Sales Pipeline Radio , or listening live every Thursday at 11:30 a.m. Pacific you can find the transcription and recording here on the blog every Monday morning. We cover a wide range of topics, with a focus on sales development and inside sales priorities. What’s Next?!