LeadSloth

MAY 16, 2009

I have hands-on experience with Marketo, Market2Lead, Pardot, Hubspot, Salesforce.com, DemandTools, various Email Service Providers, multiple CMSs (Wordpress, Drupal), and a range of other tools. Around that time I will also pick up blogging and Twittering again. June 8th I will officially start as a full-time consultant. See you then!

Marketing Automation Services 100

Marketing Automation Services Consulting Market2Lead Marketing Automation 100

Customer Experience Matrix

FEBRUARY 26, 2009

If you suspected that my last two blog posts were a way to avoid writing a post that ranks vendors on usability, you’re probably right. You’re also spending way too much time worrying about my blog, although I appreciate the attention. I think that’s enough wisdom for one blog post, so I’ll end this one right here.

Vtrenz 120

Vtrenz Market2Lead Work Management Marketing Automation Services 120

Customer Experience Matrix

JANUARY 31, 2010

For more on vendor classifications, see my list of demand generation vendors from last November.) In other words, Marketing Studio competes with high-end demand generation systems like Eloqua , Market2Lead and Neolane. Other business marketing systems generally cannot.) Good stuff.

Paid Search Agency 120

Paid Search Agency Work Management Marketing Management Resource Management 120

Customer Experience Matrix

MARCH 26, 2009

If you read this blog regularly (and who doesn't?), you know that I see a lot of demand generation systems. But the vast majority of demand generation systems are installed in much smaller marketing departments, where setting up campaigns is just a fraction of the user's job. I'm in favor of that approach.

Enterprise Management 120

Enterprise Management Marketing Automation Services Work Management Marketing Management 120

Customer Experience Matrix

MAY 25, 2010

Oracle tersely announced today that it had purchased the intellectual assets of demand generation vendor Market2Lead. This is an excellent fit for Oracle in that Market2Lead is a sophisticated product that is best suited to large, demanding marketing operations.

Market2Lead 120

Market2Lead Buy Marketing Automation Services Eloqua 120

B2B Marketing Zone Posts

NOVEMBER 3, 2009

Lead generation metrics should emphasize opportunities not just leads - B2B Lead Generation Blog , October 27, 2009. Social Media Tracking 101 - Marketing Genius Blog , October 20, 2009. Podcast: Why sellers don’t have the right tools to help buyers buy - B2B Lead Generation Blog , October 15, 2009.

Social Media 40

Social Media Demand Generation Agencies B2B Marketing Social Marketing 40

B2B Marketing Zone Posts

OCTOBER 6, 2009

Top 40 B2B Marketing Blogs - B2B Marketing Zone - WebMarketCentral , September 9, 2009. 10 Tips for a Successful Newsletter - Marketing Genius Blog , September 25, 2009. Lead Generation Check list – Part 3: Develop and intensify your Ideal Customer Profile - B2B Lead Generation Blog , September 14, 2009.

Social Media 40

Social Media B2B Marketing Ideal Customer Profiles Market2Lead 40

Customer Experience Matrix

MARCH 2, 2009

To start back at the beginning, the objective has been to find a practical, objective way to evaluate the usability of different demand generation systems. For example, every demand generation system provides an editor to create emails. So, having run out of reasons to delay, let me present the results.

Demand Generation 120

Demand Generation Lead Ranking Lead Scoring Manticore 120

Online Marketing Institute

JULY 31, 2009

B2B marketers looking for ways to turn their Web sites into demand generation tools have some new solutions to consider. As part of a broader lead generation, on-demand platform, Demandbase offers a free, downloadable Web application built on Adobe AIR (one of 3 investors in an $8M round they also announced.)

Enterprise Management 40

Enterprise Management Work Management DemandBase Marketing Management 40

Customer Experience Matrix

SEPTEMBER 23, 2010

Summary: Vendors who target small businesses include provide functions beyond traditional marketing automation. This helps business owners who need to generate revenue as efficiently as possible. Vendors like NetSuite do offer such products, but they’re not targeted at very small businesses.

Marketing Automation Services 120

Marketing Automation Services Small Business Marketing Marketing Management Marketing Automation 120

LeadSloth

JANUARY 12, 2010

1) We’re at a point where we have lot of data about marketing performance, but it’s a big challenge to turn it into actionable information (2) we’re actively tweeting, blogging and using LinkedIn, but how can that be effectively managed, and how can it be measured? (3) Kevin Joyce , CMO, Market2Lead.

Marketing Automation Services 100

Marketing Automation Services Marketing Automation Sales Management Automation 100

SnapApp

JUNE 5, 2018

Marketing can create targeted content to fill gaps at pivotal points in the sales cycle. 61% of B2B marketers find generating high-quality leads as their biggest challenge. 61% of B2B marketers find generating high-quality leads as their biggest challenge. million blog posts are published every month.

Lead Qualification 81

Lead Qualification Lead Ranking Sales Management Lead Scoring 81

Online Marketing Institute

JULY 31, 2009

4) “Pure play” lead management – this group is lead by Eloqua , but there are a LOT of firms throwing their hat into this ring including Vtrenz, Hubspot, Manticore, Market2Lead, Marketo, LoopFuse, einsof, iHance, Precience, among many others. That I’m sure to hear about them since I know I’ve missed adding many to this list.)

Enterprise Management 40

Enterprise Management Work Management Marketing Management Lead Management 40