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The Point

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Segmentation, Social Media Drive Lead Nurturing Success for iDirect

The Point

All this presents real challenges for both demand generation and lead management. First, the company invested in Marketo , a leading marketing automation platform that integrated well with the company’s CRM system, Salesforce.com. Next, iDirect sought out a partner to provide strategic counsel and advice on best practices.

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No Leads from Social Media? No Excuses.

The Point

Regardless of who’s in the driver’s seat, however, there’s absolutely no reason, no excuse, for a company’s social media efforts not to be generating leads, and lots of them. For example, take this blog our agency designed more than a year ago for Navicure , a leading online medical claims clearinghouse. Good luck with that.