Customer Experience Matrix

MARCH 19, 2010

Summary: some published examples of "hard" ROI from social media. Socialnomics blog by Erik Qualman offers a dynamic video with 33 “salient examples and data points” about social media ROI. Socialtext corporate blog cites an estimate by TransUnion CTO John Parkinson that his $50,000 investment in Socialtext has avoided $2.5

Social Media 120

Social Media ROI Examples Media 120

Customer Experience Matrix

JULY 10, 2013

Both the agencies and their clients have been mostly small businesses – in the survey for our soon-to-be-published VEST report , Optify reports that 60% of its clients have under $5 million revenue. The system can also create Facebook landing pages and track visitors to them. Emails are delivered through ExactTarget.

Demand Generation Agencies 120

Demand Generation Agencies Marketing Automation Services Paid Search Agency Small Business Marketing 120

Customer Experience Matrix

DECEMBER 14, 2009

Specifically, a study from Visible Technologies and SiriusDecisions found the most common use for social media was to “generate awareness” (25%), while another study in B2B Magazine found the top use for social networks was “thought leadership” (60%). Perhaps this is an old habit that will change in a customer-driven world. As the bit.ly

Social Media 120

Social Media Paid Content Enterprise Management Work Management 120

Customer Experience Matrix

JULY 9, 2010

This attracts the marketer’s target customers and positions the marketer’s firm as an authority in the field. Users choose a format and then use a page designer to place widgets for articles, blog posts, lists of articles by category, author or entity, news streams, site search, media galleries, subscriptions and user registration.

Aggregators 120

Aggregators Marketing Automation Services RSS Classified Ads 120