Customer Experience Matrix

DECEMBER 2, 2010

The company began with search engine optimization to attract traffic, and added landing pages, blogging, Web hosting, lead scoring, and Salesforce.com integration. Of course, this competition was always implicit – few small businesses would have purchased HubSpot plus one of those products.

Small Business Marketing 120

Small Business Marketing Marketing Automation Services Hubspot Demand Generation Agencies 120

Customer Experience Matrix

JANUARY 31, 2010

Small digression: most business marketing systems are designed around data from a sales automation system such as Salesforce.com. Of course, the bells and whistles wouldn’t matter if the core features were poor. Users can build HTML emails, Web pages and multi-page microsites. Good stuff.

Paid Search Agency 120

Paid Search Agency Work Management Marketing Management Resource Management 120

Customer Experience Matrix

NOVEMBER 18, 2009

I also promised a blog post on the topic. Most offer a CRM option (typically priced at $10 to $20 per seat per month) for companies who don't want to pay for Salesforce.com. Of course, these companies will sell to mid-size firms as well. Here it is. I'll be flying cross country to attend, so you could too.)

Marketing Automation Services 120

Marketing Automation Services Marketing Management Demand Generation Agencies Demand Generation 120

Webbiquity

JULY 10, 2018

Your B2B website and blog are the core of your content marketing efforts. A beautiful and effective website design is vital to attracting visitors, making a powerful first impression, engaging your audience, and compelling them to take a conversion action like subscribing to your blog or submitting a lead generation form.

Paid Content 210

Paid Content CMS Development Design Optimization 210

Convince & Convert

OCTOBER 22, 2013

To help with longevity, we try to move our big content pieces away from the blog (which by nature has a transient feel) to a more permanent home. We call these ‘Ripples’ and they include invitations to guest blog, speak at conferences, new friendships with prospects and influencers. Start with one of these and you won’t go far wrong.

Work Management 150

Work Management Webinar Metrics Top of Funnel Marketing & Strategy 150

Hubspot

SEPTEMBER 17, 2012

Of course, most marketing technologies are far more complex than consumer smartphone apps. Well, take a look at Salesforce.com's AppExchange. Or, more relevant to readers of this blog, HubSpot's App Marketplace. He also authors the Chief Marketing Technologist blog. It doesn't get more diversified than that.

Marketing Budget 28

Marketing Budget Budget Programs Planning Paid Search Agency 28

B2B Marketing Zone Posts

MAY 3, 2010

8 Critical Success Factors for Lead Generation 2.0 - B2B Lead Generation Blog , April 29, 2010 The single biggest issue for B2B marketers is effective lead generation. Content means web copy, blog posts, videos, interactive presentations, social elements, diagrams or other pieces of information used to engaged users / visitors.

Forecasting 40

Forecasting Social Media B2B Marketing Social Marketing 40