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Quotable Moments from Two ABM Podcasts with Jon Miller (CMO and CPO, Demandbase)

Engagio

Jon shares things like his hearing loss journey, his distaste for super-sucker DSPs, and (of course) his vision for the future of B2B sales and marketing and how Demandbase One is driving the train. How well those jigsaw puzzles fit is basically why we were able to do it so quickly.” The Engagio and Demandbase merger.

CPO 71
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B2B Lead Generation Blog: On building targeted lists for B2B Lead Generation Programs

markempa

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. Even with these expanding options in list building sources the drudgery of careful research is sill the most productive course of action, because you best understand the nuances of your ideal customer profile.

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Demandbase: A New Twist In The Lead Management Automation Market

Online Marketing Institute

The lead management automation market, about which I blogged previously , continues to attract new players at a rapid rate. 10) eLearning — checklists, directed sales tools, self-serve courses, quizzes, certifications, etc. The technology appears useful at both ends of this spectrum. Just makes it easier to manage all the stuff.

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Content Marketing for SaaS Companies: Creating a Competitive Advantage

seo.co

With those considerations out of the way, I’d like to present you with the two main pillars you’ll use to establish your content strategy: Ongoing content, or content marketing, will refer to blog posts, articles, whitepapers, eBooks, infographics, and other forms of content that you’ll be publishing onsite and offsite for your users.