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9 Best Practices to Get the Most Out of Your Image Ads

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The life of a B2B marketer is full of decisions. Use image or video ads on Facebook and LinkedIn? That last question is common among B2B marketers—do they look toward the future (video) or stick with what they know (image)? In fact, they’re still shining—and our state of B2B social media advertising report proves that.

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A Not-So-Boring Guide on B2B Demand Generation

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Demand generation just isn’t a subset of marketing. It’s the outcome of all kinds of marketing activities working together. Not just paid ads or ABM. The majority of B2B marketers still think about demand generation as a series of tactics, rather than a larger marketing strategy. Paid Media.

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Best Practices to Successfully Prepare and Optimize Your B2B PPC Campaigns

Launch Marketing

Author’s Note: the following blog post was inspired from Launch Marketing’s 2018 Digital Marketing Guide: In-Depth Digital Strategy for B2B Marketers. To learn more, follow this link to download your own copy of the white paper and get various digital marketing best practices.

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41 Execs Discuss Key B2B Marketing Metrics to Watch in 2018

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Demonstrating the value of any marketing campaign is challenging. In fact, 43% of companies list it as the biggest marketing challenge: . . This is amplified in the B2B marketing arena where longer sales cycles and multiple touchpoints across a range of different channels make KPI selection and attribution much more complex. .

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Best B2B Marketing Agencies: Top 10 Choices for 2023

Single Grain

‘re alLooking to boost your B2B marketing game in 2023? That’s where B2B marketing agencies come in. These agencies take care of all your B2B company’s marketing needs (plus all the challenges!), Generating high-quality leads is crucial, but can be a real challenge. Why Choose Single Grain?

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7 Reasons Why You Shouldn’t Buy Metadata

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You don’t spend (or aren’t planning to spend) $10k/month+ in paid social ads. If you’re not spending at least $10k every month in paid social ads, Metadata might not be the right fit just yet. And, no, it’s not because we want you to spend more (our pricing isn’t based on a cut of your ad spend).

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30 Women Shaping B2B Tech Marketing

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. In the world of B2B tech marketing, women are making an incredible impact around the world on brands large and small. . From successful marketing campaigns, to leading teams that drive bottom-line results, to development of inventive lead generation tactics--there are no limits to the glass ceilings they are smashing. .