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New Healthcare Marketing Research: What Content Types Move Healthcare Buyers

Content Standard

Using the HFMA study, Health System Purchase Plans 2023 , I’m going to walk you through the specific information I would pull from this report and how I would translate it into content strategy. Consider a late-funnel document that covers your approach to contingency pricing, flexibility with implementation costs, and free trials.

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Event planning terms glossary: 150+ event terms to know

SpotMe Blog

Event planning terms are nothing new. But throw in event tech terms like ‘breakout rooms’, ‘RTMP’, and ‘VOD’ that are crucial to know for hybrid and virtual event planning. Event planning terms: A. Event planning terms: B. Event planning terms: C. Contingency plan. Accessibility. Conference.

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The essential event budget template and example: how to make the most of your resources

SpotMe Blog

In this must-read blog post, we’ll explain why having a detailed event budget template is key to running successful events. Download our essential event budget template now to simplify one of the most stressful parts of event planning and feel confident that you’re tracking every single source of income and cost.

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Differentiated Marketing for Professional Services

Hinge Marketing

And a differentiated marketing strategy allows you to address multiple segments with carefully tailored services and marketing plans. And it requires discipline to plan and execute a differentiated strategy. AIM also publishes a special executive-level blog that shares “stories from the trenches.” What will success look like?

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Differentiated Marketing for Professional Services

Hinge Marketing

Download The Marketing Planning Guide. And a differentiated marketing strategy allows you to address multiple segments with carefully tailored services and marketing plans. And it requires discipline to plan and execute a differentiated strategy. That is the essence of a differentiated marketing strategy.