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Email Platform Requirements & RFI Template for Buyers

TrustRadius Marketing

The templates in this post will give you a head start on formulating your requirements and your questions for vendors. Whether you want an email marketing tool, or a fully-fledged marketing automation system, the TrustRadius community’s insights will help you find the right email service provider (ESP) for you. How an RFI helps.

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[IT Best Practices] Finding the Right Marketing Solution

Adobe Experience Cloud Blog

Don’t be afraid to question the vendors and ask the difficult technical questions, such as: How does the solution integrate into my existing infrastructure? Once you have your list of preferred vendors, it’s RFI/RFP time! (Or Map the marketing objectives you collected during Step 1 to each vendor’s product offerings.

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How to Choose an A/B Testing Tool in 2024

Convert

The recent sunset of Google Optimize has created a void in the market, prompting a surge of new tools as vendors eagerly step in to offer their solutions. In this blog post, we’ll outline the factors you should consider when making your decision and share our top picks for the best A/B testing tools of 2024. Let’s help you out!

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How to Choose an A/B Testing Tool in 2023

Convert

In this blog post, we’ll outline the factors you should consider when making your decision and share our top picks for the best A/B testing tools of 2023. One stream of this education mix should come from your A/B testing vendor. What did you like about this vendor in particular? Let’s help you out! But first….