Chris Koch

OCTOBER 30, 2009

More importantly, we found that executives in large organizations use social media more than in smaller organizations, and that C-suite executives actually use social media more than their lower-level buying peers. Use Social Media to Drive Peer Connections. Specifically, frustration over how to use social media to reach the C-suite.

Social Media 100

Social Media Peer-to-peer Enterprise Management Media 100

Chris Koch

MARCH 19, 2010

Take an active role in facilitating and managing conversations, such as creating a blog or community. For example, the number of RSS subscribers bloggers have, the number of comments to the blog post, the number of page views, etc. Image by HubSpot via Flickr. I want to do something ambitious and I’m hoping you’ll help.

Social Media 100

Social Media B2B Thought Leadership Peer-to-peer Media 100

Chris Koch

SEPTEMBER 24, 2010

Salespeople are becoming heavy users of social media, and it takes less than a minute to set up an internal-only micro blogging network, wiki, or online community for them to share their own words with each other. to conversation (tips on handling an account, coaching videos from sales peers and external experts, etc.)

Peer-to-peer 100

Peer-to-peer Wiki Marketing Management Internet Marketing 100

Chris Koch

JUNE 25, 2010

But can I do it on my blog? Research has shown that even in lively online communities, only 10% actively contribute, and about 1-2% actively become leaders of topics and post new threads. What if you wind up looking like an idiot in front of your peers and embarrassing yourself and your company? I am an “I” with a capital I.

Social Media 100

Social Media Peer-to-peer Media Wikipedia 100

Chris Koch

DECEMBER 28, 2010

Companies have a long and pointless history of resisting new forms of communication. From Facebook to email to putting telephones on employees’ desks (remember, the telephone started as a “consumer” communication technology, too), companies think that every new wave is going to lead to gajillions in lost productivity.

Planning 100

Planning Work Management Paid Search Agency B2B Thought Leadership 100

Chris Koch

NOVEMBER 20, 2009

More importantly, we found that executives in large organizations use social media more than in smaller organizations, and C-suite executives actually use social media more than their lower-level buying peers. Your competitors are adopting social in their marketing strategies, so if you don’t do it, they will. Customer factors.

Social Media 100

Social Media Social Marketing B2B Marketing Work Management 100