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PR 2015: Top 100 Influencers & Brands

Onalytica B2B

Public relations is not what it used to be. What if you just wrote a new blog and you have no idea what influencers would be interested in your content? Mapping the community. PageRank (Normalised). PageRank (Normalised). Business 2 Community. LT Public Relations. SHIFT Communications.

PR 100
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Best of 2008: SEO Link Building

WebMarketCentral

The blog posts cited here, some of the best of 2008 on the topic of link building, provide guidance on how and where to obtain valuable external links. First off is submitting the link to niche social media sites, and to help the author provides links to lists of quality social media sites, social media sites with Pagerank, and niche sites.

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How To Develop An Outreach Strategy: 15 Tips From Experts

BuzzSumo

The benefits of tapping into major influencers and communities is obvious: they help spread your content/brand to a wider audience. My main business is creating content for others, so my goal for outreach is to promote the content I’m creating (primarily blog posts) for increased traffic, social engagement, and links.

Outreach 114
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Blogger outreach is earned media PR, isn’t it?

Biznology

My definition–and my assumption–has always been that blogger outreach is public relations and not paid media. “ Earned media (or free media) refers to favorable publicity gained through promotional efforts other than advertising, as opposed to paid media, which refers to publicity gained through advertising.[1]

Blogger 80
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Inbound Marketing the Way God Intended

Biznology

Sara Wilson, my COO, told me yes, that our digital PR strategy of identifying thousands of topical blogs and then pitching them on behalf of our clients with the goal of securing hundreds of earned media mentions is surely the definition of inbound marketing–and maybe even the way that God intended.