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The Promise and Perils of Focusing on "In-Market" Prospects

B2B Marketing Directions

Instead of a broad market of generic buyer personas, it enables you to find specific accounts that are active in your market." "The The opportunity represented by intent data is obvious: find in-market buyers before they enter the funnel by tracking their online behavior and content consumption on different websites.

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5 Key B2B Data Types Your SDRs Need to Excel

SalesIntel

With the segmentations, they can craft a targeted list of prospects using the company location(s), employee size, industry, and annual revenue. Your SDRs can utilize buyer intent data to quickly identify and reach ready-to-buy prospects. Psychographic data is essential if you are to create complete, actionable buyer personas.

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Content + Intent Data: The Rise of First-Party Data

Content4Demand

We utilize lead scoring to rank potential customers by low, medium and high intent to purchase , accelerating the ability to identify in-market prospects and prioritize promising accounts. . How does the elimination of third-party cookies change the content marketing landscape?

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Don’t Let Email Validation Software Throw the Baby Out with Bathwater

DealSignal

Although these technologies work in a pinch, there are significant challenges you’ll face if you rely on them for accurate B2B email verification—which can cost you getting in touch with high-intent, in-market prospects. We tested out a few email validation software vendors and have shared the results with you here.

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Why Marketers Shouldn't Ignore "Out-of-Market" Prospects

B2B Marketing Directions

Most proponents of this approach don't explicitly say that marketers should ignore out-of-market prospects, but some come pretty close. Instead of a broad market of generic buyer personas, it enables you to find specific accounts that are active in your market." And In This Corner.

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Don’t Let Email Validation Software Throw the Baby Out with the Bathwater

DealSignal

Although these technologies work in a pinch, there are significant challenges you’ll face if you rely on them for accurate B2B email verification—which can cost you getting in touch with high-intent, in-market prospects. We tested out a few email validation software vendors and have shared the results with you here.

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Creating Success with Your B2B Branding Strategy

The Marketing Blender

Capture current in-market prospects and increase awareness among future buyers. To build a strong B2B strategy: Layout your position and status in the market. Fully explore and document your buyer personas and target market. Our Services. See Our Work. Who We Are. Contact Us.