Golden Spiral

DECEMBER 21, 2018

Here are some things to look for: What three topics are getting the most traffic on our blog? Which five emails have the highest open rate? What is the conversion rate of our landing pages? What is the conversion rate of our paid ads? We fear putting our hand on a hot stove because we know if we do, we will get burned.

Paid Content 97

Paid Content Inbound Marketing Paid Search Agency Work Management 97

Hubspot

APRIL 26, 2017

By giving them an active role in their content consumption process by publishing stories with interactive elements. Such tools can increase engagement, on-site dwell time, and social share rates. If you’re new to creating digital content, start small with a simple quiz or flashcards embedded in a blog post with Playbuzz.

Storytelling 78

Storytelling Interactive Marketing Top of Funnel Examples 78

Customer Experience Matrix

NOVEMBER 19, 2010

This is the first time I've seen published revenue figures for the company. Let’s assume a "normal" revenue of $200,000 per employee, which is about typical for software companies (and matches published figures for Marketo competitors Aprimo and Unica ). We can use the same data to estimate Marketo’s burn rate.

Marketo 120

Marketo Enterprise Management Marketing Automation Services Marketing Management 120

ClearVoice

APRIL 18, 2019

We got burned, we can’t do video again.” Think in terms of day-rates. Typically videographers charge a day-rate for a film shoot. You see videos in blog posts all the time with no transcribed text below. Repurposing video as blog content doesn’t need to be one-to-one either. Let’s create an entire series!

Marketing Budget 82

Marketing Budget Video Marketing Marketing & Strategy Landing Pages 82