When Big Data Meets Great Storytelling: athenahealth’s Content Evolution
Contently
JULY 30, 2018
In content marketing, anniversaries are precious. So the next question became: How do we mine this marketing advantage and make sure it drives our business goals? After a period of occasionally blogging about our findings, we launched athenaInsight in 2016 as a data-fueled news hub to get serious about our content marketing.
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