Litmus

FEBRUARY 27, 2024

An Epsilon study of US marketers found that 69% said the elimination of third-party cookies will have an even greater impact than GDPR and CCPA on their marketing efforts. Cut through the noise You can’t blast your audience with one message and hope that some of them convert. As Google goes, so does the rest of the market.

Sales Management 85

Sales Management Opt-out Privacy Opt-in 85

Martech

FEBRUARY 11, 2022

It places a heavy emphasis on tailoring messages to specific individuals or segments of buyers. It’s about changing the face of marketing, moving from assumption-based, batch-and-blast approaches to meaningful, personalized customer experiences. Personalization encompasses much more.

Work Management 115

Work Management Personalization Marketing Management Marketing AI 115

Single Grain

DECEMBER 6, 2019

Consider these personalization stats : 63% of consumers are highly annoyed with generic advertising blasts. Kevin George from EmailMonks asserts that “ personalized, triggered emails based on behavior are 3x better than batch-and-blast emails.”. 90% claim they find personalization appealing. 27) Automation (& AI).

Marketing AI 145

Marketing AI Paid Content Trends Enterprise Management 145

Scoop.it

APRIL 22, 2021

Micro-segmentation and Hyper-personalization. Brands will invest in robust CRM and email marketing tools that will allow them to maintain their database better and facilitate advanced segmentation techniques. There was a time when marketers used to segment based on basic details like age, sex, and geographical location.

Marketing AI 88

Marketing AI Email Marketing Trends Privacy Policies 88