The 8 Wrong Questions PR Firms Are Asking About Social Media | PR.
Convince & Convert
AUGUST 18, 2010
How much money should we be pulling from the email budget, to support social media? Better question: How can we integrate email and social media to increase customization and relevancy? How can we create a killer social media campaign that will get noticed? So I think there's a bit of relevance to tracking those stats.
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