Remove blasts insert crm-for-education
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Implementing Personalization at Scale in B2B Marketing Campaigns

SalesIntel

Some examples of tailored content include personalized email content, SMS blasts, product recommendations, videos, or targeted ads. Digital transformation and technology have transformed how we reach other businesses that can become our clients and customers. That’s where personalization for B2B marketing campaigns comes in handy.

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Use This Customizable Sales Cover Letter Template to Win the Job

Hubspot

A well-written, enthusiastic cover letter separates you from all the people simply blasting their resume out. Third, it gives you the chance to add some color to your application. Maybe you’re not as experienced as they’d like, or you’re not familiar with the industry, or you’ve never used their sales tech stack before.

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B2B Lead Management Market Heats Up

Online Marketing Institute

In B2B, it’s not about batch-and-blast acquisition as much as it is about using email to continue a conversation. My bet is on lead management growth because B2B marketers need to fully embrace online marketing as their primary way to engage and educate buyers. My point: B2B marketers are looking elsewhere for help generating demand.