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Implementing Personalization at Scale in B2B Marketing Campaigns

SalesIntel

Some personal data you can collect include demographic data, behavioral data (like website interactions), purchase history, and more. Some examples of tailored content include personalized email content, SMS blasts, product recommendations, videos, or targeted ads. These data will then drive more personalized messages.

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Boost Email Relevancy With Dynamic Content

Industrial Marketing Today

The solution – use dynamic content to boost relevancy of your emails and make them highly personalized in order to truly engage with your audience of engineering, technical and industrial professionals. Dynamic content will automatically insert relevant content within your emails based on trigger rules and segmentation that you set up.

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B2B Lead Management Market Heats Up

Online Marketing Institute

Home Forrester Research « Getting Up Close and Personal | Main | Social Technographics Data Now Available » March 20, 2008 B2B Lead Management Market Heats Up [Posted by Laura Ramos ] Since the start of this year, I’ve been receiving a boatload of briefing requests from companies wanting to show me their lead generation and management solutions.