Brandpoint

DECEMBER 3, 2020

Val Geisler, Fix My Churn I really hope that 2021 is the year of the customer. That’s not to say, however, that we can just batch and blast away — because email is so reliable in a climate like this, it’s almost like every day is Cyber Monday. We have *got* to put the customer front and center in everything we do as marketers.

Planning 156

Planning Paid Search Agency VALS Allocation 156

Convince & Convert

JULY 28, 2010

Sales is fleeting, it has to be re-created every blasted quarter. Goodwill shows up on the balance sheet and it stays there until you do something to write it off. Sales does produce cashflow, and you can't pay for a cab ride with goodwill. link] jaybaer Awesome analogy.

Social Media 151

Social Media Media Webinar Metrics Marketing & Strategy 151

Litmus

SEPTEMBER 25, 2023

We had a blast learning from @emailjay_ , @jainamistry , @hannahjtiner , and Abigail Sims this afternoon. How to Get Organizational Buy In – Val Geisler After these exciting main hall keynotes, we broke out to those Professional and Practical tracks again for our afternoon sessions. Thanks for the tips, Val!

Marketing AI 99

Marketing AI VALS Top of Funnel Work Management 99