Convince and Convert Blog: Social Media Strategy and Social Media.
Convince & Convert
JULY 28, 2010
Sales is fleeting, it has to be re-created every blasted quarter. Goodwill shows up on the balance sheet and it stays there until you do something to write it off. Sales does produce cashflow, and you can't pay for a cab ride with goodwill. link] jaybaer Awesome analogy.
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