ANNUITAS
OCTOBER 15, 2020
While these tools are powerful, they’re almost always underutilized, blasting outbound emails in a series of campaigns as opposed to orchestrating engagement via a digital customer journey. . Start this process by reading: Is Your Martech Stack Orchestrating Engagement, Or Just Blasting Outbound Emails? Brand Awareness.
Adobe Experience Cloud Blog
APRIL 30, 2018
But in the modern era of marketing technology, segmentation has remained largely linear – defined by the obvious demographic criteria such as industry, company size, and yes, job title. We need to move from batching and blasting to AI-driven, lookalike audiences. Where do you start when you’re building an audience for your campaigns?
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Unbounce
AUGUST 6, 2021
Demographic segmentation can be a stronger starting point that can make your landing page strategy more specific. When you consider these types of details, your landing page takes the form of 1:1 communication, instead of an impersonal 1:many blast that speaks to nobody in particular. Image Source. Analyze Your Findings.
Convert
MARCH 2, 2022
We’ve already touched upon dynamic pricing, but you have to understand price elasticity before you try that. Price elasticity = (percent change in quantity demanded) / (percent change in price). If price elasticity is <1, it means higher prices won’t dissuade customers from making a purchase.
Convert
MARCH 2, 2022
We’ve already touched upon dynamic pricing, but you have to understand price elasticity before you try that. Price elasticity = (percent change in quantity demanded) / (percent change in price). If price elasticity is <1, it means higher prices won’t dissuade customers from making a purchase.
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