Buzz Marketing for Technology

MAY 26, 2010

In place of a white paper, B2B companies need to create a topic micro site – i.e., a site focused on a single topic and providing a wide range of educational content and interactivity that a white paper alone just can’t provide. But then the question quickly becomes how do you build thought leaders? What’s your view on this? Tweet This!

Paper 100

Paper B2B Marketing B2B Thought Leadership Thought Leadership 100

Online Marketing Institute

JULY 31, 2009

In B2B, it’s not about batch-and-blast acquisition as much as it is about using email to continue a conversation. My bet is on lead management growth because B2B marketers need to fully embrace online marketing as their primary way to engage and educate buyers. 2) Email services – Julie Katz at Forrester writes about this group.

Enterprise Management 40

Enterprise Management Work Management Marketing Management Lead Management 40

seo.co

DECEMBER 8, 2020

It requires a deep knowledge of your target market, educated guessing, and a fair amount of luck. You can also use your other marketing channels to invite people to sign up for your email blasts, resulting in a closed, cohesive system that nurtures your overall customer base as one unit. Small Increases Lead to Big Returns.

Paid Content 111

Paid Content Online Marketing Planning CMS Development 111